I’m Kiet, a product designer with over 3 years of experience working on B2B products and platforms.
Previously, I led UX for PIM & DAM solutions at GS1 Canada, supporting over 30,000 businesses in managing and exchanging product content.
Selected Work
GS1 Canada
Core products overhaul
An overview of 3 major projects I worked on at GS1 Canada from 2021 - 2024
GS1 Canada
Single platform vision
Co-seeded the design vision of a unified product ecosystem
Content coming Soon
GS1 Canada
Driving UX maturity
Partnership with UX Lead to make Design a stronger function
Content coming Soon
“I had the pleasure of working with Kiet on driving the implementation of a new PIM/DAM platform at GS1 Canada. Kiet was able to successfully design challenging and complex applications with his inspiring vision, which was achieved through clearly defining the users’ states and needs. Moreover, Kiet’s excellent storytelling and communication skills helped stakeholders understand the “why” behind his designs. I have great trust in Kiet’s work. His expertise in design and leadership would be an invaluable asset to any company.”
Tiffany Soo
Product Manager at GS1 Canada
“Kiet has been an invaluable partner in UX team’s journey to establish a robust UX discipline at GS1 Canada, a mission that was anything but easy in an environment where UX was often misunderstood and misrepresented. Together, we faced the challenge of transforming a non-existent UX presence into a strategic practice. Kiet's support, strategic thinking, and resilience were crucial to this effort, and his contributions have been fundamental to the UX team’s success.”
Rajdeep Das
UX Practice Lead at GS1 Canada
Side projects
2020
Pointers
Story points voting for remote SCRUM teams
2019
Parks Navigator
Accessible navigation for Ontario park goers
Cooking enthusiast, limited-edition console collector, doting uncle.
Whether it’s through a well-designed product experience or a warm, home-cooked meal, I find joy in doing something meaningful for others. One day, I’d love to run a hole-in-the-wall sit-down, like something out of Midnight Diner series.
Until then, I’m taking product design as far as I can.