I’m Kiet, a product designer with over 3 years of experience working on B2B products and platforms.

Previously, I led UX for PIM & DAM solutions at GS1 Canada, supporting over 30,000 businesses in managing and exchanging product content.

Selected Work

GS1 Canada

Core products overhaul

An overview of 3 major projects I worked on at GS1 Canada from 2021 - 2024

B2B Supply Chain PIM/DAM

GS1 Canada

Single platform vision

Co-seeded the design vision of a unified product ecosystem

Content coming Soon

B2B Supply Chain PIM/DAM

GS1 Canada

Driving UX maturity

Partnership with UX Lead to make Design a stronger function

Content coming Soon

DesignOps Design System

“I had the pleasure of working with Kiet on driving the implementation of a new PIM/DAM platform at GS1 Canada. Kiet was able to successfully design challenging and complex applications with his inspiring vision, which was achieved through clearly defining the users’ states and needs. Moreover, Kiet’s excellent storytelling and communication skills helped stakeholders understand the “why” behind his designs. I have great trust in Kiet’s work. His expertise in design and leadership would be an invaluable asset to any company.”

Tiffany Soo

Product Manager at GS1 Canada

Kiet has been an invaluable partner in UX team’s journey to establish a robust UX discipline at GS1 Canada, a mission that was anything but easy in an environment where UX was often misunderstood and misrepresented. Together, we faced the challenge of transforming a non-existent UX presence into a strategic practice. Kiet's support, strategic thinking, and resilience were crucial to this effort, and his contributions have been fundamental to the UX team’s success.”

Rajdeep Das

UX Practice Lead at GS1 Canada

Side projects

2020

Pointers

Story points voting for remote SCRUM teams

Responsive Web App

2019

Parks Navigator

Accessible navigation for Ontario park goers

Mobile App Concept

Cooking enthusiast, limited-edition console collector, doting uncle.

Whether it’s through a well-designed product experience or a warm, home-cooked meal, I find joy in doing something meaningful for others. One day, I’d love to run a hole-in-the-wall sit-down, like something out of Midnight Diner series.

Until then, I’m taking product design as far as I can.