I’m Kiet, a product designer with over 3 years of experience working on mature B2B products and platforms.
Previously, I led UX for PIM & DAM solutions at GS1 Canada, supporting over 30,000 businesses in managing and exchanging product content.
WORK
GS1 Canada
I joined GS1 as part of a small UX team supporting a wide portfolio. Over 3 years, I collaborated with 6 teams across 8 products, working on key initiatives that advanced the vision of a unified product platform.
7 minutes read
Core products overhaul
An overview of 3 major projects I worked on at GS1
Single platform vision
Co-seeded the design vision of a unified product ecosystem
Content coming Soon
Driving UX maturity
Partnership with UX Lead to make Design a stronger function
Content coming Soon
“I have great trust in Kiet’s work”
Kiet showcased his deep knowledge of UX through design thinking and the consistent usage of design heuristics. Moreover, Kiet’s excellent storytelling and communication skills helped stakeholders understand the “why” behind his designs. This enabled me to have great trust in Kiet’s designs and work.
TIFFANY SOO, PRODUCT MANAGER
“An invaluable partner”
Kiet was an invaluable partner in UX team’s journey to establish a robust discipline at GS1 Canada, a mission that was anything but easy. Kiet's support, strategic thinking, and resilience were crucial. Kiet isn’t just a talented UX designer but also a true team player who brings out the best in those around him.
RAJDEEP DAS, UX PRACTICE LEAD
Side projects
Pointers
Story points voting for remote SCRUM teams
Parks Navigator
Accessible navigation for Ontario park goers
ABOUT
Doting uncle, aspiring home chef, limited edition console collector — that’s me.
I love creating things that bring value to others, whether it’s through a well-designed product or a warm, home-cooked meal.
My architecture background shaped how I approach design, but what truly shaped me as a designer are non-design experiences—strategic planning, leading a Toastmasters club, or working as a front-of-house barista.
These experiences taught me how to connect with people from different walks of life, see beyond my perspective, and communicate with intent.
One day, I’d love to run a little diner, like something out of Midnight Diner. But until then, I’m taking product design as far as I can.
